Airplane Mode Business: How I Made $20K While Off Grid
the new model that stops betraying your design
Nobody talks about this but I will and I want to liberate you from this odd shame you might experience too.
I used to be so frozen all day waiting for my client call at 5PM. For many years that’s how I scaled my business… from different parts of the world.
The old model we were sold to had us stuck in a chronic freeze state…waiting around all day for that client call at 5PM. I‘m not even gonna explain this dread - you and I both know. I couldn‘t leave the apartment all day knowing I had a call waiting for me in the middle of my day.
I lost entire days to it. Hours frozen in that waiting mode. And even when the call was over….I’d need hours to reset.
Yes, sometimes calls created outcomes.
But more often I walked away thinking:
“This isn’t why I started this business. And this structure is costing me more than it pays.”
People would say, “It’s just a call. Just go outside.” SILLY AF.
But when you feel everything…
There’s a charge you carry even before the screen turns on.
There’s anxiety. And sometimes… there’s anger. Because you know this isn’t the structure that brings out your best.
I’m done pretending this is normal. For many women like me that model just breeds resentment.
So I knew I had to radically shift everything I wanted out of my business. I love the work I do. But I fucking hated how I had to deliver it.
I rebuilt everything - from pricing to delivery - and I hit $20K months without a single call.
I didn’t “scale through systems.” I scaled by getting brutally honest about what my body rejected and rebuilt a business that pays me $20K+ while I’m off-grid and unavailable 3 days a week.
No, I didn’t need a break. I just needed less access, a different delivery model. And a whole wave of audacity.
To expect different results with the same fucking methods and patterns…that is insanity. The new radical shift goes against the mainstream coaching model of live calls, over-contact, or constant “access”…
But around how I actually work best:
Asynchronous. Signal-led. Highly present, without being physically on.
Not loading a coaching programme with more hours as value. No more 90-minute Google Meet to justify a premium price.
I tried this experiment and everything scaled - without calls. I have not been on a single client call in 2 months. I’ve made more money.
Because when your structure stops betraying your design, your nervous system can finally support your next level.
The new model goes like this…
I got actually brutally honest with myself and where I wanted to radically shape my business around my life not the other way around.
My brutal finding was…
Calls are for beginners. You don’t need more output. You need more audacity.
Yes…there is a business model for women who don’t want to disappear into passive courses, but also can’t live on Google Meet.
You don’t have to choose between detachment and overexposure.
You don’t need to be “on” all day just to make your clients feel good. The work I do now is for the woman who reads my writing at 3 AM and carries the sentiment into her day.
What I’ve built and what I now teach…is presence without pressure.
We guide sharply, mirror deeply, and create movement in fewer words.
This is the new paradigm of delivery.
Not high-volume. Not high-visibility.
High-precision. High-profit. High ease.
So how do you scale a no-calls business to $20k/months while you go airplane mode for 3 days a week straight?
When you‘re used to your presence being the center of your business…You might be reading this and thinking:
“Sure… but how? I can’t even take a weekend off without clients falling apart or sales drying up.”
I get it. But your presence isn’t your product. Your structure is.
You’re overdelivering for $3K clients who can’t implement without a call. You’re afraid that if you scale back, your income will vanish.
You’ve built a business that runs on your live presence.
Calls. Constant contact. But picture this:
You land in a new city. You don’t need to block off your entire afternoon just to “prepare” for a 30-minute call that’s already drained you before it starts.
You just drop your bag. Get a coffee. Your hike for tomorrow is booked. You get to ease into the rest of the day because you don‘t have to recover from being in other peoples energy all day.
The sale happened two days ago…off a post you wrote barefoot in the kitchen.
Because your written work now carries more weight than your live presence ever did.
Cashflow on Airplane Mode.
Your income doesn’t crash when you stop overfunctioning. It climbs.
You’re not charging $1,500 for 8 weeks of high-effort strategy anymore.
You’re charging $5K–$9K for written precision, not babysitting.
Now your work finally isn’t “support.” It is transmission.
Clarity. Momentum.
And the price?
It reflects what it actually costs for someone to access you without draining you.
It creates a container that both of you can breathe in.
Clients feel the shift.
They take it more seriously.
They get better results faster… because you’re no longer diluting your power just to be affordable.
This isn’t about disappearing.
It’s about finally being paid to work in your design.
And realizing that when you stop castrating yourself to play into a game that‘s massively outdated you actually become magnetic AF.
And your clients get better results … faster because you’re no longer negotiating with yourself to be accessible.
Because now they‘re backed by something stronger than “cheerleading“ they’re backed by YOUR conviction.
Your attitude becomes their mirror.
Your boundaries become their structure.
Your unapologetic pricing becomes their permission slip to stop undercharging too.
They feel it the moment they step inside your programme.
You’re not overexplaining. You’re not proving. You’re not chasing.
You’re calibrated and they rise to meet it.
This is what it looks like when you stop auditioning to be chosen.
The energy from which you lead from now is… already in motion - off the back of the post you wrote 3 days ago.
Your containers are structured to lead without you micromanaging your DMs.
It was never meant to own your afternoons with some $2K call you agreed to just so someone else could feel safe.
This isn’t about disappearing.
It’s about building a business that works because you actually ENJOY the way you lead people.
One where you’re walking through a side street in Lisbon, just finished your morning journaling.
No notifications. Calendars empty AF. Just the sun on your face and the hum of being alive.
You‘ve received $5,000 without posting this morning. You didn’t follow up.
You didn’t write a “last chance” email.
But here’s what did happen…behind the scenes:
A lead read your Substack from 6 days ago. The one where you broke down your client’s $6K win from written strategy.
“I feel like she’s talking about me,” she thinks. She reached out told you she wanted to get in.
She wants the conviction you have…she‘s pulled into your orbit by the way you carry yourself.
“This isn’t vague. This is the thing I’ve been trying to cobble together from free content.”
“And she’s doing it in fewer hours than I spend talking myself out of my price.”
She doesn’t need a call. She needs a link.
You don’t even know she was watching.
That’s what the system looks like when it sells.
It’s your energy thats molds the structure.
It’s your clarity, working while you rest.
It’s your conviction….so precise it really doesn’t need explaining.
Your clients mirror this back. They start making money without abandoning the way they are wired.
This is for you who secretly knows you shouldn‘t have to cancel that trip so you can finally “LOCK IN“ just to HIT those ballsy digits again.
There is a model where you don‘t have to EARN your right to make $20k, $30k months …
I want to change the way your client business operates forever in only 8 weeks. In written.
Here’s what we do inside:
– Restructure your delivery model to support $5K–$20K sales without calls
– Position your offer to sell through writing, not performance
– Build an authority system that closes while you rest
Send me a message that says “REBUILD.” I’ll make you an offer. 8 weeks. One shift that rewires everything.
If I feel you’re a fit I’ll show you exactly how we rebuild your business into a $20K no-calls structure in 8 weeks. If you’re not, I won’t offer it.
This is the radical shift you take when you’re done compromising.
When you’re ready to serve powerful transformations without sacrificing the deeply satisfying, off-grid, don’t-talk-to-me-today life you actually built this business for.
It will rebuild your entire architecture…
The way you sell.
The way you deliver.
The way you hold your energy without handing it to your calendar.
You’ll hit $20K months while you’re on surfing, on airplane mode, unavailable and unbothered.
My private offers start at $15K. But this is a one-time 8-week Sprint at $5K.
I only run this sprint a few times a year…and I’m keeping this round tight.
If your nervous system just said “yes”, honor it.
Message me "REBUILD" if you want a business that stabilizes $20k months while you're on airplane mode (without needing to lock in just to feel good about your business again.)
Let’s get your freedom structure in motion ASAP.
— Steph 💌
I’m a positioning strategist for women scaling past $30K/month - without locking in to hit big numbers again, without crashing after a peak month, and without doing sales calls.
The structure we build removes you as the bottleneck.
You sell premium offers while your phone’s on airplane mode - not while you’re frozen at 4:57 p.m. for a call that drains you.
You fall back in love with your business….because it finally honors your energy, not your availability.
This is the same structure that’s helped other women drop sales calls entirely and still close $10K–$30K clients.
It’s the radical shift from late-night messages, last-minute calls, and constant access just to justify the price - to a few written responses so precise clients buy fast, without hesitation.
Because your pricing, pacing, and positioning should hold the sale—without you having to.
This is for the woman whose clients get six-figure results… but her containers are still priced to “stay accessible.”
Scaling isn’t sacrifice. It happens while you’re off-grid, somewhere in the woods.
You do deep, transformational work…and now you’re ready to deliver it without betraying your own design.