How I sell $25k sprints to CEOs who don’t take calls. This is your december roadmap.

(Without following up 20x, or cringe hard selling)

Most women massively underestimate how easy it actually is to close $25k worth of clients in a month. Assuming you know your buyers: the only thing between you and a $25k contract is knowing this. Timing, and engagement.

It is WHEN to sell and HOW to know to ask for a sale.

I’m writing this right after closing another deal in DMs.

I’ve done this dozens of times.

You can learn it too, if you understand how speaking the language of risks with founders making $5M/year actually works.

I’m currently walking 3 different subscribers through 6 different sales conversations this week, and one of the most important things is:

how do you ask people questions that keep them engaged in a conversation (1) that will help you find out enough information (2) so you can then make them an offer (3) and close the sale (4)?

If you think about it: there’s only 2 different reasons why you don’t sell. You ask too early. Or you ask too late…Or when the conversation is already dead.

This message here fixes all of that.

I will literally 2x your close rate overnight if you read this entire next thing and then apply it to your sales pitch. THIS would have saved me 2 years, and made me a looooot of fucking money this year. And it’s so obvious… that it’s not.

1. How to audit your buyer

When I get inquiries, I start by asking:

“Who is your ideal buyer?”

“Why do they need you?”

This tells me who they’re working with and how their business operates.

Then I ask about their current demand, which lets me move into risk communication. I write them an invite (not a proposal) that states exactly what demand they’re getting right now.

For example, if they say most of their traction comes from inbound inquiries through content or YouTube, I note that. Then I identify what needs to be mitigated, specific risks at their revenue level.

2. You win by removing all risk

When you’re selling to real businesses, especially manufacturers - understanding their risks seals your deal.

If you’re selling to a $5M manufacturer, their real risk isn’t spending $25k on positioning.

Their actual risk is:

• they’re doing ~$400K/month in revenue

• they only have 5–8 months of safe runway

• one delayed $1.5M client kills two quarters

• margins are already thin

• demand is inconsistent

• their pipeline is non existant

• client concentration is dangerous

• their inbound is a graveyard

The risky move is that they have no demand engine. And saying that alone doesn’t mean they’ll sign you. You have to surprise them and show them how you know.

Their YouTube channel has 243 total views and 11 subscribers.

They have ZERO inbound of buyers with $1M–$3M in funding and prototypes ready.

(This is the only type of buyer that converts, while they are looking for a production partner under time pressure.)

If they had demand, they’d have 3–5 with buyers of that size every week.

They confuse activity like webinar sign ups, seo visitors for opportunity.

None of that is currently moving revenue.

Their sales cycles are long because their positioning is weak.

If they had real demand, founders would reach out asking for design reviews, minimum order quantities, and sending their product design files.

The real risk isn’t that they don’t have demand, it’s that their demand is too inconsistent to support the level of scale they want.

As a positioning strategist/ content strategist and you need to know why they are not getting the demand they want.

And if they say they are, but they are not converting them, you need to write them a thesis of how you are going to get them more demand flooding in their business.

Most people just say “oh i’m gonna write your posts! And this is gonna get you clients!” SISTER. Everybody says that. In a world full of preachers, actuallly show them how you think.

Let me show you how. PAY ATTENTION: