I hosted a private workshop in Paris. here’s how to get subscribers to pay $2k–$5k for yours this summer.
no gatekeeping.
I just hosted a private 3-day workshop in Paris with a few subscribers I invited privately.
Every year i like to do one thing that massively stretches me. Last year it was a group programme I set up, this year its this in person workshop in Paris.
The entire workshop was built around one problem:
What happens when your marketing finally speaks to CEOs in banks, manufacturing, lawyers, directors … that inquire.. but you can’t convert them because they evaluate you differently and never get back to you after they’ve “discussed it internally”.
They want someone who diagnoses their marketing bottleneck, and declares why they need to work with you.
Especially when you start moving upstream, buyers are not paying for execution but they want you to speed up decisions that can 10x their sales.. all while avoiding expensive mistakes.
One of the workshop participants told me over coffee that this was the exact thing he had been missing with every coach he’d worked with before.
Because he had moved upstream into boutique wellness hotels, he needed to navigate those conversations like a growth advisor, and that’s what I designed this workshop for.
I’m going to break down exactly how I designed the workshop, priced it, hosted it, and why I think intimate in-person workshops are going to become one of the highest ROI business models over the next few years when:
- the promise is bold enough to shock the buyer,
- the transformation compresses 6 months of trial and error into 2 days,
- and the experience delivers something they’ve genuinely never experienced before.
Behind this paywall, I’m breaking down:
- the exact promise I made and why participants had multiple “holy shit” moments,
- the economics behind the workshop + why workshops embedded into accelerators are becoming insanely high leverage,
- how to host your own workshop in the next 60 days,
- how to create transformations that feel worth 12 months of trial and error in 2 days,
- how to sell it *before* you’ve booked the venue -by solving the real HIDDEN unlock they secretly need
Keep reading below.
