Why people don’t buy when you really want them to + how to catch people who do

Invite to my 12-week-masterclass on Substack. 💌

People don’t have the attitude to buy from you because you haven’t won them at that level yet. Example. I’m in the DMs… someone that was referred to me - i usually just send them an offer and they buy. Now this one is acting up… they don’t know my stuff yet. They don’t want to admit to themselves that they need help in front of me. Its either because a.) they don’t want to admit they want help from me or b.) because they’re not in a mood to fix those issues NOW.

Selling offers is really easy when you have a presence. Authority. People buy or do what you advise because they’ve seen you take the plunge.

They know you KNOW HOW TO DO IT because you show them that YOU ARE DOING IT.

I helped 3 clients launch different offers these past 2 weeks…none of them came to me saying “Maybe this is not a good idea” because they KNEW that I GOT IT. They’ve seen me do the work…they trust the process because they’ve watched me walk it.

(I know some of my clients are reading this so i just wanna say thank you. I see you. You’re incredible. Love you).

Back to where we were…

Sometimes you don’t catch people in an attitude where they want to pay you to solve their problem. The price really doesn’t matter here. This is where I see most people fold and crawl back into the comfort nest of their limiting beliefs. There is one thing and only one thing that heals this attitude problem:

KNOW HOW YOU BUY… SO YOU CAN SELL TO THOSE WHO BUY.

Okay so I never want to have to rearrange the parameters so someone will buy from me. Because that’s a loss. I cater and opt for those who interact and swiftly buy. Because thats how I buy. I match that level intuitively. When I want something I don’t think twice I just get it. And the moment I hesistate I know it’s not the right thing for me.

If sales are hard … you’re being underestimated…things are taking forever ….it might be because somewhere in one aspect of your business you are underestimating yourself. (More on that in the 12 week experience which you can join now for $99/month).

This realization only came when I let go of this weird guilt… like I needed to just be in conversation with people all the time to sell my stuff. Haha no.

I’m going against the grain by following my intuition, letting go of what the industry prescribes me like thinking we need to do things a certain way—like working 40 hours a week, building complex systems, managing a team large teams, or constantly being in conversation with people. If you hold these beliefs, you feel guilty when you work only a few hours a day.

I want a business that scales without me being constantly involved. I want to give you all my insights and show you how I solved my clients breakthroughs + what strategies broke their income ceiling (and which didn‘t). I trust the process. But … I don‘t know how to build a business that scales without me.

This newsletter is my experiment. I‘m driven by the possibility of this and I feel inspired by it.

Subscribe + get immediate access here for the 12 week masterclass ($99/month):

https://stephanielauer.substack.com/subscribe

(You’ll type in your email and then you can pick which payment plan you want).

Get yourself into the attitude to buy…so you can allow people to buy from you.

Make it rain, make it pour.

—Steph